Project Name:
GoRVing Canada TV AdvertisementType of Work:
Copywriting and AdvertisingMy Role:
Art Director, Copywriter, and StoryboarderThe Presentation:
Click here to see a detailed presentation.The Script:
GoRVing Canada
:30 | Travel Made Easy
In this shot, we open with a family who are taking a road trip by car and they see a family who is travelling in an RV. A family of five is found si1ng in a full unbranded car. They seem to be crammed within the seats and the scene opens to chaos.
CAR FATHER: Okay everyone, our next stop is in a few hours!
CAR DAUGHTER: Why aren’t we there yet? How much longer? I am so bored back here! This sucks!
Her voice fades but can be heard complaining in the background.
CAR SON: Dad, I need to pee. Are you sure you can’t stop sooner? I think I am gonna pee myself any minute!
His voice fades but can be heard asking for a stop in the background.
CAR BABY: Wah! Wah! Wah!
In this shot, we open with a family who are taking a road trip by car and they see a family who is travelling in an RV. A family of five is found si1ng in a full unbranded car. They seem to be crammed within the seats and the scene opens to chaos.
CAR FATHER: Okay everyone, our next stop is in a few hours!
CAR DAUGHTER: Why aren’t we there yet? How much longer? I am so bored back here! This sucks!
Her voice fades but can be heard complaining in the background.
CAR SON: Dad, I need to pee. Are you sure you can’t stop sooner? I think I am gonna pee myself any minute!
His voice fades but can be heard asking for a stop in the background.
CAR BABY: Wah! Wah! Wah!
The baby’s screams and cries can be heard in the background.
The Car Dog is barking loudly in a crate in the trunk of the car. The Car Mother is heard snoring loudly in her sleep, drool falling down her mouth.
The Car Father raises his voice while trying to maintain his composure.
CAR FATHER: Okay! Fine! I will find the next stop!
Now we see the outside of the unbranded car driving on the road and about to take an exit. An RV is seen driving ahead and continuing to drive ahead. We now see the inside of the RV family’s car. The audio is immediately quiet and there is a soft, relaxing music playing. RV mother is seen sleeping and snoring soundly on a bed beside a window. She has a smile on her face. Next to her the door to the washroom opens, with RV Son smiling walking out. He walks towards RV daughter, who is si1ng, in a seatbelt, at a table organizing a game to play with him.
RV DAUGHTER: Are you ready to play?
RV SON: Yes!
The camera now moves away from them and we see RV Dog sleeping soundly on a big bed. RV Baby is then seen sleeping in a cradle soundly and comfortably. The camera pans to RV Dad who is behind the wheel. He takes a deep breath in and smiles.
RV FATHER: Wow. This is the life!
We now see the outside of the car again. The RV is seen driving by itself in a peaceful way as the sun sets. The camera pans away to show more of the empty road with the RV looking tiny.
SUPER: GoRVingCanada. Discover a better wildhood.
VOICEOVER: GoRVingCanada. Discover a better wildhood.
CAR FATHER: Okay! Fine! I will find the next stop!
Now we see the outside of the unbranded car driving on the road and about to take an exit. An RV is seen driving ahead and continuing to drive ahead. We now see the inside of the RV family’s car. The audio is immediately quiet and there is a soft, relaxing music playing. RV mother is seen sleeping and snoring soundly on a bed beside a window. She has a smile on her face. Next to her the door to the washroom opens, with RV Son smiling walking out. He walks towards RV daughter, who is si1ng, in a seatbelt, at a table organizing a game to play with him.
RV DAUGHTER: Are you ready to play?
RV SON: Yes!
The camera now moves away from them and we see RV Dog sleeping soundly on a big bed. RV Baby is then seen sleeping in a cradle soundly and comfortably. The camera pans to RV Dad who is behind the wheel. He takes a deep breath in and smiles.
RV FATHER: Wow. This is the life!
We now see the outside of the car again. The RV is seen driving by itself in a peaceful way as the sun sets. The camera pans away to show more of the empty road with the RV looking tiny.
SUPER: GoRVingCanada. Discover a better wildhood.
VOICEOVER: GoRVingCanada. Discover a better wildhood.
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