Brutto Skateboard Company Branding
Branding and Product Design
Graphic Designer and Art Director
My vision with creating Brutto (Italian for ugly) was to take images or ideas that are stereotypically unappealing or gross and create a cool, counter-culture brand. The three main pieces I created were a skateboard of rotten, spilled milk; a woman vomiting the brand name; and a blob fish which is known as an unappealing animal. I even used the ugliest font imaginable (Comic Sans MS) for the logo and arranged it in a different way to look different and new. Skateboarders usually aim to be different and this brand satisfies this need by going against what is typically considered attractive.
