Smartfood Advertising Campaign
Advertising
Art Director and Graphic Design
Nathan Williams, Jackson Wong, Nicole Del Rosario
Our group idea was to create a campaign for Smartfood Popcorn that sways away from the ordinary movie theatre popcorn advertisements. We wanted Smartfood to be seen in the same light as everyday chip snacking companies. To create this intended impact, we wanted to show how popcorn can be a ‘smart’ snack for any occasion. We also connected the phrase “Make Smartfood the Highlight of Your Day” to nod to popcorn’s history as only a movie snack while creating space for a new way of viewing the brand as well.
